The wedding industry is filled with incredibly talented professionals. From planners and coordinators to designers, florists, photographers, and venue teams, there is no shortage of creativity, passion, and expertise.
What many business owners struggle with, however, is not their craft.
It’s growth.
As business owners, we’re often expected to wear multiple hats. We’re responsible for client experience, operations, marketing, sales, finances, networking, and everything in between. While most wedding professionals are highly skilled at serving their clients, many have never been taught how to build a sustainable and profitable business around that expertise.
That’s exactly why we created Business Growth for Wedding Planners. Led by Business Consultant and Entrepreneurship Coach, Michelle Sierra, and proudly hosted at our partner venue, The Collective Workspace.
Why We Created This Event
Over the years, we’ve worked alongside wedding professionals at every stage of business. One thing became clear: there was a growing need for accessible, practical business education tailored specifically to the wedding industry.
Many planners were asking similar questions:
- How do we attract better-fit clients?
- How do we increase revenue without working more hours?
- How do we position ourselves in a competitive market?
- How do we move from surviving to growing?
Rather than offering another generic business workshop, we wanted to create a focused learning experience designed specifically for wedding professionals.
Why Michelle Sierra Was the Right Person to Lead the Conversation
As a Business Consultant and Entrepreneurship Coach with more than 16 years of hands-on business experience, Michelle Sierra has helped entrepreneurs build stronger, more profitable businesses across a variety of industries. Her approach combines strategic thinking with practical implementation, helping business owners move beyond ideas and into action.
What made Michelle particularly valuable for this event was her ability to translate complex business concepts into clear, actionable strategies. Rather than focusing on abstract theories, she shared practical insights that attendees could immediately apply to their own businesses.
For wedding professionals navigating a competitive and constantly evolving industry, that perspective was invaluable.
Michelle’s expertise, combined with her ability to connect with entrepreneurs at different stages of growth, made her the ideal person to lead the conversation and provide attendees with the tools, confidence, and direction needed to move their businesses forward.
Bringing Industry Expertise to the Conversation
To support attendees, we partnered with Michelle Sierra, a certified Business and Entrepreneurship Coach with more than 16 years of hands-on business experience.
The session focused on practical strategies that wedding professionals could apply immediately, including:
- Business growth fundamentals
- Client attraction and positioning
- Revenue-building opportunities
- Long-term business sustainability
- Strategic planning and implementation
Attendees also received access to additional resources, including templates and tools designed to help them take action beyond the event itself.
More Than Education
While the event delivered valuable business insights, one of the most meaningful outcomes was the conversation it created.
Entrepreneurship can often feel isolating. Bringing professionals together in one space created opportunities for connection, idea-sharing, and learning from others facing similar challenges.
The most impactful events are rarely just about information.
They’re about creating environments where people can learn, connect, and move forward with greater clarity and confidence.
Why Events Like This Matter
At Peppermint & Co., we believe that strong businesses create stronger industries.
When business owners have access to education, mentorship, and community, they are better equipped to serve their clients, grow sustainably, and contribute to the industry as a whole.
Business Growth for Wedding Planners was created with that goal in mind: helping wedding professionals build businesses that are not only successful but sustainable.
As we continue to create educational events, networking opportunities, and community-driven experiences, our focus remains the same:
Bringing people together, sharing knowledge, and helping businesses move forward with purpose.
